WEEK 01
Step Into our sheconomy
You’ve seen headlines that depict a different world: one where women have always been equal economic partners.
This week is about choosing to make that vision a reality — together.
This first week is an opening. A way of saying: I’m paying attention. I’m in.
This week is about choosing to make that vision a reality — together.
This first week is an opening. A way of saying: I’m paying attention. I’m in.
ACTIONS
Take one step:
Join the campaign
Sign up to officially join the movement. Every week, you will receive an email connecting you back to the weekly actions. You’ll also receive invitations to live conversations with financial experts and opportunities to connect with women across generations and communities. You start by adding your email to the list.
Build on it:
Share the headlines
Choose one (or more!) sheconomy social posts or images and share them with your friends, family, or community. You don’t need the perfect caption. Simply passing along a headline that stopped you in your tracks is enough. Let them know there is another way to see the world — and we’re talking about it now.
Shift patterns:
Tell the story behind the headline
If you feel moved to go further, create a short video or post responding to a headline that resonates with you. Share why it caught your attention, what it reflects about your life, or what you wish had been true for the women who came before you. When women attach their own voices to these ideas, they stop being abstract and start becoming real.
WHY THIS MATTERS
Movements don’t begin with everyone doing everything. They begin when enough people decide to show up visibly, even in small ways.
For generations, women’s economic experiences have been fragmented: kept private, individualized, or minimized. The our sheconomy campaign changes that by making women’s financial lives collective, visible, and discussable. When you add your name, share a headline, or tell a story, you’re helping shift money talks out of isolation and into relationships.
These early actions may feel simple, but they are not small. They create momentum. They invite conversation. They remind other women that their questions, hopes, and frustrations around money are not personal failures, but shared experiences waiting to be transformed. The campaign doesn’t ask women to be louder, more confident, or more polished. It simply invites us to be present. And presence, when multiplied, becomes power.
For generations, women’s economic experiences have been fragmented: kept private, individualized, or minimized. The our sheconomy campaign changes that by making women’s financial lives collective, visible, and discussable. When you add your name, share a headline, or tell a story, you’re helping shift money talks out of isolation and into relationships.
These early actions may feel simple, but they are not small. They create momentum. They invite conversation. They remind other women that their questions, hopes, and frustrations around money are not personal failures, but shared experiences waiting to be transformed. The campaign doesn’t ask women to be louder, more confident, or more polished. It simply invites us to be present. And presence, when multiplied, becomes power.
COMING UP:
Virtual Launch Rally
Our 14-week journey begins with a powerful moment of connection.
On March 5, women, allies, and partner organizations will gather for a live virtual kickoff designed to set the tone for the weeks ahead and spark the energy of change across our communities and platforms.
This rally will officially open the campaign by welcoming participants and sharing the vision behind our sheconomy. A featured keynote will explore why women’s economic power is one of the defining forces shaping the future of our economies and communities. You’ll also hear from a panel of campaign partners who will share the personal and organizational “why” behind their involvement, followed by a live moment where participants are invited to make a simple public commitment to the journey ahead.
Visit the Events page for details and registration.
On March 5, women, allies, and partner organizations will gather for a live virtual kickoff designed to set the tone for the weeks ahead and spark the energy of change across our communities and platforms.
This rally will officially open the campaign by welcoming participants and sharing the vision behind our sheconomy. A featured keynote will explore why women’s economic power is one of the defining forces shaping the future of our economies and communities. You’ll also hear from a panel of campaign partners who will share the personal and organizational “why” behind their involvement, followed by a live moment where participants are invited to make a simple public commitment to the journey ahead.
Visit the Events page for details and registration.
WHAT COMES NEXT
Each week of the 14-Week Challenge will build from here, moving from imagination, to reflection, to concrete shifts in how we relate to money, institutions, and one another. You’ll be invited to take one step, build on it, and, over time, shift patterns that no longer serve you or the world you want to live in.
For now, this is enough: Joining. Sharing. Letting yourself be counted.
Welcome to the our sheconomy campaign: led by Invest for Better, joined by over 120 companies aligned with women’s financial power, and shaped by women like you.
For now, this is enough: Joining. Sharing. Letting yourself be counted.
Welcome to the our sheconomy campaign: led by Invest for Better, joined by over 120 companies aligned with women’s financial power, and shaped by women like you.
WEEK 02
Clarify Your Money Intentions
You’ve imagined our sheconomy. Now it’s time to begin building it — starting with your life.
This week isn’t about having answers. It’s about naming what becomes possible when you feel more confident with money — for yourself, and for the world around you.
This week isn’t about having answers. It’s about naming what becomes possible when you feel more confident with money — for yourself, and for the world around you.
ACTIONS
Take one step:
Name what confidence would change.
Set aside a few uninterrupted minutes and write a short paragraph in response to this question: If I felt more confident with money, what would change in my life and my community? There’s no right framing and nothing to fix. This is simply a moment to let what’s already inside you come into view.
Build on it:
Notice the pattern beneath the surface.
As you reflect on what you wrote, see if one money pattern gently reveals itself—a habit, a belief, or an avoidance that may be keeping that vision at a distance. This isn’t about fault or failure. It’s about seeing clearly enough to recognize that you have choices, and that something different is possible.
Shift patterns:
Let someone witness your reflection.
If it feels safe, share what you discovered with one trusted person. Speaking it aloud changes how it lives inside you. What was private becomes more real, more present, and easier to act on. This is how intention begins to turn into agency.
WHY THIS MATTERS
Many women don’t lack discipline, intelligence, or values when it comes to money. What they often lack is space to reflect, language to name what they want, and permission to talk about it openly.
Without reflection, money decisions stay reactive. We default to what feels safe, familiar, or socially acceptable, even when it doesn’t feel quite right or match our deeper priorities. Clarifying what confidence would change for you creates a north star: it gives meaning to future financial choices and makes trade-offs easier to navigate.
Sharing that reflection matters too because money shame thrives in silence. When women speak their thoughts aloud, even imperfectly, fear loosens its grip. Confidence grows not from knowing everything, but from being in relationship with your own intentions and letting others witness them.
Without reflection, money decisions stay reactive. We default to what feels safe, familiar, or socially acceptable, even when it doesn’t feel quite right or match our deeper priorities. Clarifying what confidence would change for you creates a north star: it gives meaning to future financial choices and makes trade-offs easier to navigate.
Sharing that reflection matters too because money shame thrives in silence. When women speak their thoughts aloud, even imperfectly, fear loosens its grip. Confidence grows not from knowing everything, but from being in relationship with your own intentions and letting others witness them.
WHO CAN HELP
Money coaches or your financial advisor, if you have one, can be valuable partners as you clarify your intentions and explore next steps.
You can find examples and learning tools in our sheconomy Resources page curated to support this week’s actions (use the filter for Week 2).
You can find examples and learning tools in our sheconomy Resources page curated to support this week’s actions (use the filter for Week 2).
As always, we encourage you to do your own research before making any financial decisions.
WEEK 02
Clarify Your Money Intentions
You’ve imagined the Sheconomy. Now it’s time to begin building it — starting with your life.
This week isn’t about having answers. It’s about naming what becomes possible when you feel more confident with money — for yourself, and for the world around you.
This week isn’t about having answers. It’s about naming what becomes possible when you feel more confident with money — for yourself, and for the world around you.
ACTIONS
Take one step:
Name what confidence would change.
Set aside a few uninterrupted minutes and write a short paragraph in response to this question: If I felt more confident with money, what would change in my life and my community? There’s no right framing and nothing to fix. This is simply a moment to let what’s already inside you come into view.
Build on it:
Notice the pattern beneath the surface.
As you reflect on what you wrote, see if one money pattern gently reveals itself—a habit, a belief, or an avoidance that may be keeping that vision at a distance. This isn’t about fault or failure. It’s about seeing clearly enough to recognize that you have choices, and that something different is possible.
Shift patterns:
Let someone witness your reflection.
If it feels safe, share what you discovered with one trusted person. Speaking it aloud changes how it lives inside you. What was private becomes more real, more present, and easier to act on. This is how intention begins to turn into agency.
WHY THIS MATTERS
Many women don’t lack discipline, intelligence, or values when it comes to money. What they often lack is space to reflect, language to name what they want, and permission to talk about it openly.
Without reflection, money decisions stay reactive. We default to what feels safe, familiar, or socially acceptable, even when it doesn’t feel quite right or match our deeper priorities. Clarifying what confidence would change for you creates a north star: it gives meaning to future financial choices and makes trade-offs easier to navigate.
Sharing that reflection matters too because money shame thrives in silence. When women speak their thoughts aloud, even imperfectly, fear loosens its grip. Confidence grows not from knowing everything, but from being in relationship with your own intentions and letting others witness them.
Without reflection, money decisions stay reactive. We default to what feels safe, familiar, or socially acceptable, even when it doesn’t feel quite right or match our deeper priorities. Clarifying what confidence would change for you creates a north star: it gives meaning to future financial choices and makes trade-offs easier to navigate.
Sharing that reflection matters too because money shame thrives in silence. When women speak their thoughts aloud, even imperfectly, fear loosens its grip. Confidence grows not from knowing everything, but from being in relationship with your own intentions and letting others witness them.
WHO CAN HELP
Money coaches or your financial advisor, if you have one, can be valuable partners as you clarify your intentions and explore next steps.
You can find examples and learning tools in the Sheconomy Resources page curated to support this week’s actions (use the filter for Week 2).
You can find examples and learning tools in the Sheconomy Resources page curated to support this week’s actions (use the filter for Week 2).
